IAB - Interactive Advertising Bureau Practice Test
IAB IAB Programmatic Advertising 2
What is a Programmatic Guaranteed (PG) deal?
Select your answer
A
An open auction with a minimum CPM floor
B
A guaranteed number of impressions at a fixed CPM negotiated directly between buyer and seller, executed programmatically
C
A type of deal where inventory is purchased after the campaign ends
D
A fraud-free guarantee on all programmatic impressions
Hint
