The Hootsuite Platform Certification is taken by individuals who want proof they can use Hootsuite. The exam has 50 multiple-choice questions and a 60-minute limit. This page gives you free practice sets by topic, three worked questions, a study plan and answers to common questions.
The HPC has 50 questions and takes about 60 minutes[1] (Hootsuite Academy, verified Oct 28, 2026).
Numbers in brackets link to the official sources listed under Sources & last verified. Dates that have passed are removed automatically.
| Item | Detail | Source · Verified |
|---|---|---|
| Number of questions | 50 multiple-choice questions[1] | Hootsuite Academy · Oct 28, 2026 |
| Time limit | 60 minutes[1] | Hootsuite Academy · Oct 28, 2026 |
| Passing score | 75%[1] | Hootsuite Academy · Oct 28, 2026 |
| Retake policy | Unlimited retakes until passing[1] | Hootsuite Academy · Oct 28, 2026 |
| Validity | Does not expire[1] | Hootsuite Academy · Oct 28, 2026 |
| Renewal | None required[1] | Hootsuite Academy · Oct 28, 2026 |
| Delivery | Online self-paced[1] | Hootsuite Academy · Oct 28, 2026 |
| Eligibility | Individual account enrollment[1] | Hootsuite Academy · Oct 28, 2026 |
| Score release | Immediate via email[1] | Hootsuite Academy · Oct 28, 2026 |
According to Hootsuite Academy, “How to Use Hootsuite (Platform) certification exam - 50 multiple choice questions and you have 60 minutes to complete it. The minimum passing grade for the exam is 75%.”[1]
The Hootsuite Platform Certification (HPC) is offered through Hootsuite Academy. The exam is called "How to Use Hootsuite (Platform)" on the official site. It is delivered online and is self-paced, so you can work through the courseware on a schedule that suits you.
The exam has 50 multiple-choice questions and a 60-minute time limit. The minimum passing grade is 75%.
Hootsuite Academy is designed for individual learners. If several people on a team want the certification, each person enrolls with a separate account.
You can retake the exam until you pass. Hootsuite encourages you to review all of the courseware before you try again, which is sensible advice: a retake works best when you know which topics cost you points the first time.
Once you pass, you automatically receive an email with your certificate. The certification does not expire, so there is no renewal to schedule.
Hootsuite has not published a verified list of content areas that we could confirm, so we do not present an official topic blueprint here. Our practice sets are grouped by common themes, such as strategy, content, advertising, analytics and platform security. Check the Hootsuite Academy FAQ and your course pages for the current exam details, because the official source is the final word on any rule.
Prepare for the HPC - Hootsuite Platform Certification exam with our free practice test modules. Each quiz covers key topics to help you pass on your first try.
These are practice questions written for this site, not questions from the real exam. Each explanation shows why the right answer is right and why the others are wrong.
Question: During a social media audit, what should a team do first with each existing profile it finds?
Answer: B. Record who owns it, its purpose, and how it performs
Explanation:
The correct answer is to record who owns each profile, its purpose, and how it performs. An audit is a fact-finding step, so you first build an inventory that later decisions can rest on.
Deleting profiles with under 1,000 followers is wrong because it acts before you know why the profile exists; a small account may serve a niche purpose. Changing the handle to match the company domain is a branding fix, and it comes after you know what you have. Boosting the top post spends money and tells you little about the profile as a whole.
Rule to remember: inventory and understand first, then decide what to keep, fix or retire.
Question: Which is a security best practice when connecting a company's social networks to Hootsuite?
Answer: A. Authorize with company-controlled credentials and use organization ownership
Explanation:
The correct answer is to authorize with company-controlled credentials and use organization ownership. That way access belongs to the business, not to one person, and it survives staff changes.
Using one intern's personal login for every network ties the company's accounts to a single individual who may leave. Posting network passwords in a shared stream exposes them to everyone who can see that stream. Turning off two-factor authentication removes a key protection against account takeover.
Rule to remember: company-owned access, shared safely, with the strongest sign-in protection left switched on.
Question: Which approach is recommended for implementing implementation planning changes?
Answer: B. Following a structured change management process with testing
Explanation:
The correct answer is to follow a structured change management process with testing. Changes are planned, tested and documented before they reach everyone, so problems show up early and can be reversed.
Making all changes at once without testing means any fault affects everything and is hard to trace. Implementing changes only during peak hours puts the most users at risk if something fails. Skipping documentation saves a little time now but leaves nobody able to explain or undo the change later.
Rule to remember: change in controlled steps, test first, and write down what you did.
Start with the official Hootsuite Academy courseware, since the exam is built on it. Work through it at your own pace and note each topic you find unclear.
Then take one practice set at a time. Begin with the sets closest to everyday Hootsuite use: Strategy and Planning, Content Creation and Curation, Social Media Advertising and Analytics and Reporting. After each set, read every explanation, including those for questions you got right, and write down the rule behind each miss.
Next, move to Security Fundamentals, Team Management and Collaboration and Implementation Planning. Go back to the courseware for any area where you keep missing questions, then retry that set.
Before test day, do a set in one sitting with the 60-minute limit in mind, so the pace feels familiar. Our questions are written by us and are not real exam questions, so use them to check understanding, not to memorize answers.
The exam has 50 multiple-choice questions, and you have 60 minutes to complete it. The minimum passing grade is 75%. Hootsuite Academy publishes these details on its FAQ page, so check there for any change.
You need at least 75% to pass the How to Use Hootsuite (Platform) exam. Hootsuite Academy lists this as the minimum passing grade. If you do not reach it, you can try again.
Yes. Hootsuite Academy allows you to take the exam until you get a passing grade. It strongly encourages you to review all of the courseware before reattempting, so use your first result to find the topics that need more work.
No. Hootsuite Academy states that once you achieve the certification it is yours to keep and does not expire. There is no renewal requirement to track.
After you pass the exam, you automatically receive an email containing your certificate. You do not need to apply separately for it. The email arrives once you have passed, so check the inbox for the address you used to enroll with Hootsuite Academy, and look in spam if it does not appear.
No. Hootsuite Academy is designed to support individual learners, so each team member should enroll with their own separate account. If you manage a team, ask every person to create an account and take the certification individually, rather than sharing one login between several people.
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