Hospitality and Tourism Hotel Sales and Marketing 2

Question 1

What is a 'request for proposal' (RFP) in hotel group sales?

Accepted Answer

A formal document sent by event planners requesting pricing and availability

Answer

A complaint form submitted by guests

Answer

A menu proposal for banquets

Answer

A renovation budget request

Question 2

What does 'GDS' stand for in hotel sales and distribution?

Accepted Answer

Global Distribution System

Answer

Global Destination Services

Answer

Guest Data Statistics

Answer

Group Demand Summary

Question 3

What is the primary objective of a hotel's sales department?

Accepted Answer

Generating room revenue through group business, corporate accounts, and event sales

Answer

Managing daily housekeeping operations

Answer

Processing guest check-ins

Answer

Ordering supplies for the property

Question 4

What is 'competitive set' (comp set) in hotel benchmarking?

Accepted Answer

A group of comparable hotels used for performance comparison

Answer

A list of hotel amenities offered to guests

Answer

The set of rates offered to competitors' employees

Answer

Internal departments that compete for budget

Question 5

What is a 'corporate rate' in hotel sales?

Accepted Answer

A negotiated discounted rate offered to businesses for their frequent travelers

Answer

A rate available only to hotel management

Answer

The rate charged during corporate events only

Answer

The highest available rate tier

Question 6

What is 'MICE' in the hospitality and tourism industry?

Accepted Answer

Meetings, Incentives, Conferences, and Exhibitions — a key market segment

Answer

A pest control issue in hospitality

Answer

Meal Inventory Control and Efficiency

Answer

Marketing, Innovation, Commerce, and Events