HBRI - Hogan Business Reasoning Inventory Strategic Problem Identification Questions and Answers
A company is experiencing a 15% decline in sales for its flagship product. The marketing team attributes this to low brand awareness and proposes a major advertising campaign. The sales team reports losing deals to a lower-priced competitor and requests a price cut. The R&D department suggests the product is outdated and needs new features. What is the most critical first step the leadership team should take to strategically identify the problem?