Guest Posting Guest Posting Link Building & SEO 1 — Questions and Answers
Question 1: What is the difference between a 'dofollow' and 'nofollow' link in a guest post?
- Dofollow links pass SEO authority to the linked page; nofollow links instruct search engines not to pass link equity (Correct answer)
- Dofollow links open in a new tab; nofollow links open in the same tab
- Dofollow links are in bold; nofollow links are in italics
- There is no practical SEO difference between the two
Correct answer: Dofollow links pass SEO authority to the linked page; nofollow links instruct search engines not to pass link equity
A dofollow link passes PageRank and SEO authority, while a nofollow attribute tells search engines to ignore the link for ranking purposes.
Question 2: What does 'Domain Rating (DR)' measure in the context of guest posting link building?
- The overall strength of a website's backlink profile on a 0–100 scale (Correct answer)
- The average number of daily visitors
- The speed of the site's server response
- The number of indexed pages on the site
Correct answer: The overall strength of a website's backlink profile on a 0–100 scale
Domain Rating, developed by Ahrefs, quantifies a site's backlink authority on a logarithmic scale, helping you prioritize high-value guest posting targets.
Question 3: Why is 'page-level authority' sometimes more important than domain authority for a guest post link?
- A link from a highly shared, well-linked individual page passes more equity than a link buried on a low-traffic page of a high-DA domain (Correct answer)
- Page authority is always less important than domain authority
- Page authority only matters for e-commerce sites
- Google ignores individual page authority in 2024
Correct answer: A link from a highly shared, well-linked individual page passes more equity than a link buried on a low-traffic page of a high-DA domain
PageRank flows from individual pages, so a link from a popular, well-linked article can be more valuable than one from an obscure page on a strong domain.
Question 4: What is 'link juice' and how does guest posting generate it?
- The SEO authority passed from the host site to your site through the backlink in your guest post (Correct answer)
- The engagement rate on social media shares of your post
- The number of comments left on your guest article
- The revenue earned from affiliate links in the post
Correct answer: The SEO authority passed from the host site to your site through the backlink in your guest post
Link juice refers to the PageRank equity transferred from the host site to the target URL, boosting that page's ability to rank in search engines.
Question 5: What is a 'toxic backlink' and how should you handle one acquired from a guest post?
- A link from a spammy or penalized site; it should be disavowed using Google's Disavow Tool (Correct answer)
- A link that uses an exact-match keyword anchor
- Any link that is more than one year old
- A link from a .edu domain
Correct answer: A link from a spammy or penalized site; it should be disavowed using Google's Disavow Tool
Toxic backlinks from low-quality or penalized sites can harm your rankings; the Google Disavow Tool lets you tell Google to ignore those links.
Question 6: How does the placement of your link within a guest post body affect its SEO value?
- Links in the main body content typically pass more authority than links in footers or sidebars (Correct answer)
- Footer links always pass the most authority
- Link placement has no impact on SEO value
- Only links in the H1 heading pass authority
Correct answer: Links in the main body content typically pass more authority than links in footers or sidebars
Search engines tend to give more weight to editorially placed, contextual links within the body of an article than to links in less prominent page sections.
Guest Posting Guest Posting Link Building & SEO 1
What is the difference between a 'dofollow' and 'nofollow' link in a guest post?