Guest Posting Guest Posting Link Building & SEO

Question 1

What is the difference between a 'dofollow' and 'nofollow' link in a guest post?

Accepted Answer

Dofollow links pass SEO authority to the linked page; nofollow links instruct search engines not to pass link equity

Answer

Dofollow links open in a new tab; nofollow links open in the same tab

Answer

Dofollow links are in bold; nofollow links are in italics

Answer

There is no practical SEO difference between the two

Question 2

What does 'Domain Rating (DR)' measure in the context of guest posting link building?

Accepted Answer

The overall strength of a website's backlink profile on a 0–100 scale

Answer

The average number of daily visitors

Answer

The speed of the site's server response

Answer

The number of indexed pages on the site

Question 3

Why is 'page-level authority' sometimes more important than domain authority for a guest post link?

Accepted Answer

A link from a highly shared, well-linked individual page passes more equity than a link buried on a low-traffic page of a high-DA domain

Answer

Page authority is always less important than domain authority

Answer

Page authority only matters for e-commerce sites

Answer

Google ignores individual page authority in 2024

Question 4

What is 'link juice' and how does guest posting generate it?

Accepted Answer

The SEO authority passed from the host site to your site through the backlink in your guest post

Answer

The engagement rate on social media shares of your post

Answer

The number of comments left on your guest article

Answer

The revenue earned from affiliate links in the post

Question 5

What is a 'toxic backlink' and how should you handle one acquired from a guest post?

Accepted Answer

A link from a spammy or penalized site; it should be disavowed using Google's Disavow Tool

Answer

A link that uses an exact-match keyword anchor

Answer

Any link that is more than one year old

Answer

A link from a .edu domain

Question 6

How does the placement of your link within a guest post body affect its SEO value?

Accepted Answer

Links in the main body content typically pass more authority than links in footers or sidebars

Answer

Footer links always pass the most authority

Answer

Link placement has no impact on SEO value

Answer

Only links in the H1 heading pass authority