Guest Posting Guest Posting Link Building & SEO 2 — Questions and Answers
Question 1: What is 'broken link building' and how does it relate to guest posting?
- Finding dead links on a site and offering a guest post as a replacement resource to fill the gap (Correct answer)
- Intentionally creating broken links to reduce competitor rankings
- Fixing internal broken links on your own website
- A technique that only applies to Wikipedia editing
Correct answer: Finding dead links on a site and offering a guest post as a replacement resource to fill the gap
Broken link building involves identifying 404 errors on target sites and pitching a guest post that replaces the lost content, giving editors a clear reason to accept.
Question 2: Why is 'referral traffic' a key metric to track after a guest post goes live?
- It shows how many real visitors clicked through from the guest post to your site, validating the placement's value beyond SEO (Correct answer)
- It measures your email open rate
- It tracks the number of social shares the article received
- It shows how long the host site has been indexed
Correct answer: It shows how many real visitors clicked through from the guest post to your site, validating the placement's value beyond SEO
Referral traffic from guest posts proves the placement drives actual audience engagement, not just theoretical link equity improvements.
Question 3: What is 'skyscraper technique' and how is it applied in guest posting?
- Creating a guest post that is more comprehensive and valuable than the top-ranking content on a topic to earn more links (Correct answer)
- Building the tallest possible word count regardless of quality
- Posting on only the highest-DR websites available
- Using a vertical infographic layout in every post
Correct answer: Creating a guest post that is more comprehensive and valuable than the top-ranking content on a topic to earn more links
The skyscraper technique involves identifying popular content and creating a superior, more detailed version as a guest post to attract links that would otherwise go to the original.
Question 4: What is a 'link intersect' analysis and how does it help guest posting outreach?
- Identifying sites that link to multiple competitors but not to you, making them strong guest posting targets (Correct answer)
- Comparing the color schemes of competitor websites
- Finding sites that use the same CMS as you
- Analyzing which keywords intersect between two domains
Correct answer: Identifying sites that link to multiple competitors but not to you, making them strong guest posting targets
Link intersect tools show domains that already link to several of your competitors, indicating willingness to link in your niche and prioritizing your outreach list.
Question 5: What is 'PageRank sculpting' and why is it no longer a recommended guest posting tactic?
- Manipulating internal or external link flow using nofollow to concentrate authority; Google changed how PageRank is distributed, making it ineffective (Correct answer)
- Designing your page layout to increase time on site
- Using hreflang tags to direct international traffic
- Structuring breadcrumb navigation to improve crawlability
Correct answer: Manipulating internal or external link flow using nofollow to concentrate authority; Google changed how PageRank is distributed, making it ineffective
Google now distributes PageRank differently, making nofollow sculpting ineffective; instead, focus on earning genuine high-quality links through valuable guest content.
Question 6: What is 'link reclamation' and how does it complement a guest posting strategy?
- Finding unlinked brand mentions online and requesting the site owner add a hyperlink, recovering lost link equity (Correct answer)
- Re-submitting rejected guest posts to the same editor
- Reclaiming expired domain names to redirect their authority
- Removing old guest posts that are no longer relevant
Correct answer: Finding unlinked brand mentions online and requesting the site owner add a hyperlink, recovering lost link equity
Link reclamation turns existing brand mentions into actual backlinks with minimal effort, complementing proactive guest posting by maximizing earned link equity.
Guest Posting Guest Posting Link Building & SEO 2
What is 'broken link building' and how does it relate to guest posting?