Google Certification Google Analytics Certification 3 — Questions and Answers
Question 1: Which GA4 exploration technique visualizes the steps users take toward a conversion?
- Funnel exploration (Correct answer)
- Free form
- Path exploration
- Segment overlap
Correct answer: Funnel exploration
Funnel exploration shows the sequence of steps users take and where they drop off before converting.
Question 2: What is the purpose of the Path exploration report in GA4?
- To show the journeys and pages users navigate through (Correct answer)
- To compare two date ranges
- To measure ad spend
- To set up conversions
Correct answer: To show the journeys and pages users navigate through
Path exploration reveals the tree-graph of paths users take across pages and events.
Question 3: In GA4, what must you do to mark an event as a conversion?
- Toggle it on in the Events or Conversions settings (Correct answer)
- Create a separate goal in Universal Analytics
- Add a destination URL
- Enable Enhanced Measurement
Correct answer: Toggle it on in the Events or Conversions settings
Any existing event can be marked as a conversion by toggling it in the Events admin settings.
Question 4: Which GA4 setting automatically tracks scrolls, outbound clicks, and site search?
- Enhanced Measurement (Correct answer)
- Google Signals
- Data Streams
- Custom Definitions
Correct answer: Enhanced Measurement
Enhanced Measurement automatically collects interactions like scrolls, outbound clicks, and site searches without extra code.
Question 5: What does the GA4 'Cohort exploration' help you analyze?
- Behavior of groups of users who share a common starting characteristic over time (Correct answer)
- Real-time active users
- Revenue per channel
- Bounce rate trends
Correct answer: Behavior of groups of users who share a common starting characteristic over time
Cohort exploration groups users by a shared attribute, like acquisition date, to study behavior over time.
Question 6: In GA4, what is a 'User property'?
- An attribute describing segments of your user base (Correct answer)
- An event parameter
- A conversion event
- A traffic source
Correct answer: An attribute describing segments of your user base
User properties are attributes, such as language or membership status, that describe groups of users.
Question 7: Which report type lets you build a custom table by dragging dimensions and metrics freely?
- Free form exploration (Correct answer)
- Funnel exploration
- Segment overlap
- User lifetime
Correct answer: Free form exploration
Free form exploration allows flexible drag-and-drop arrangement of rows, columns, and metrics.
Google Certification Google Analytics Certification 3
Which GA4 exploration technique visualizes the steps users take toward a conversion?