Mixed Deck — All Google Analytics Topics Flashcards

Which GA4 setting helps exclude internal traffic from reports?

Answer: Define internal traffic via IP rules and create a data filter

You define internal traffic by IP and apply a data filter to exclude it from reporting.

How many data streams can you add to a single GA4 property?

Answer: Up to 50

A GA4 property supports up to 50 data streams, allowing you to track multiple platforms under one property.

What must you configure to send GA4 conversions to Google Ads for bidding?

Answer: An account link between GA4 and Google Ads

Linking the GA4 property to Google Ads enables importing conversions for bidding.

What defines an 'engaged session' in GA4 by default?

Answer: A session lasting 10+ seconds, with a conversion, or 2+ pageviews

An engaged session lasts longer than 10 seconds, has a conversion event, or includes at least two pageviews.

What does the 'New Users' metric count?

Answer: Users interacting with your site for the first time in the date range

New Users counts first-time visitors identified by a new client ID.

In Google Analytics 4, what is the default session timeout duration?

Answer: 30 minutes

GA4 ends a session after 30 minutes of user inactivity by default.

What is an assisted conversion?

Answer: When one traffic source results in a later goal completion through another traffic source

An assisted conversion occurs when a marketing channel contributes to a conversion path but is not the final interaction before the goal completion. For example, a user might first engage with a paid search ad, then later return directly to the site to convert. In this scenario, paid search would be an assisted conversion, highlighting its role in the customer journey even if it wasn't the last touchpoint.

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

Answer: An unfiltered view ensures that the original data can always be accessed

Filters in Google Analytics permanently modify the data that enters a view. If you apply a filter that excludes certain data, that data is irreversibly removed from that specific view. Maintaining at least one unfiltered view ensures that you always have access to the complete, raw data, which is essential for troubleshooting, auditing, or if you need to re-evaluate your filtering strategy.

What is the default session timeout duration in a GA4 property?

Answer: 30 minutes

GA4 ends a session after 30 minutes of inactivity by default.

Which GA4 feature lets you create audiences that automatically populate based on user behavior and can be exported to Google Ads?

Answer: Audiences

GA4 Audiences group users by rules and can be shared with linked Google Ads accounts for remarketing.

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

Answer: adjusting a control in the reporting interface for greater or less precision

Discrepancies between AdWords clicks and Analytics sessions can arise from multiple factors. Users might click an ad multiple times but only generate one session, block cookies, have JavaScript disabled (preventing GA tracking), or leave the page before the GA tracking code fully loads, all leading to reporting differences.

Which of the following is a benefit of using segments in your data analysis?

Answer: A,B, and C only

Segments are powerful for detailed data analysis, allowing you to compare behavior metrics for different user groups (like converters vs. non-converters) and analyze users or sessions based on various conditions, including multi-session ones. You can also isolate specific conversion paths using conversion segments. However, segments do not permanently modify the data in your view; that function is handled by view filters.

In GA4, what scope can a conversion (key event) be counted by to avoid double counting?

Answer: Once per event or once per session

Conversions can be counted once per event or once per session depending on the setting.

In GA4, the 'value' parameter on an event should be paired with which other parameter for monetary tracking?

Answer: currency

When sending a monetary 'value', GA4 requires the 'currency' parameter for correct revenue attribution.

What does GA4's 'consent mode' primarily help with?

Answer: Adjusting data collection based on user consent choices

Consent mode adjusts how tags behave based on users' consent for analytics and ads.

Which campaigns require you to add manual tags to destination URLs for tracking?

Answer: Email campaigns

Email campaigns require you to add manual tags (UTM parameters) to destination URLs for tracking. Unlike AdWords campaigns, which can use auto-tagging, other marketing efforts like email newsletters, social media posts, or display ads on third-party networks need manual tagging to ensure Google Analytics accurately attributes traffic source, medium, and campaign.

In GA4, which report area shows user activity as it happens within the last 30 minutes?

Answer: Realtime

The Realtime report displays user activity from the past 30 minutes.

If a filter excludes data from a view, that data can never be recovered for that view.

Answer: True

If a filter excludes data from a view in Google Analytics, that data is permanently removed and can never be recovered for that specific view. Filters are destructive, meaning they alter the data before it is processed and stored. Therefore, it is crucial to test filters on a test view before applying them to your main reporting views.

Which GA4 reporting feature lets you compare segments of users side by side within a standard report?

Answer: Comparisons

Comparisons let you view subsets of data side by side in standard reports.

In GA4, which parameter scope applies a custom dimension value to every event in a session or beyond, like a membership level set once?

Answer: User-scoped

User-scoped custom dimensions persist across a user's events, ideal for attributes like membership level.