IQ Sample Questions Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 IQ Sample Questions flashcards as text
In GA4, which parameter is required when sending a 'purchase' event to record transaction value?
Answer: value
The purchase event uses the 'value' parameter to capture the transaction amount.
Which GA4 admin role can manage users and edit all property settings?
Answer: Administrator
The Administrator role can manage users and fully edit property settings.
What does GA4's 'consent mode' primarily help with?
Answer: Adjusting data collection based on user consent choices
Consent mode adjusts how tags behave based on users' consent for analytics and ads.
In GA4 Explorations, which technique visualizes the steps users take and where they drop off toward a goal?
Answer: Funnel exploration
Funnel exploration shows the sequence of steps and drop-off rates toward a goal.
Which GA4 dimension would you use to analyze performance by the specific marketing campaign name?
Answer: Campaign
The Campaign dimension groups data by the marketing campaign name from UTM tags.
What is the main benefit of setting up a User-ID in GA4?
Answer: Tracking the same user across multiple devices and sessions
A User-ID lets GA4 unify a single user's activity across devices and sessions.
In GA4, which report helps you understand how often users return over time after their first visit?
Answer: Retention
The Retention report shows how frequently and how long users keep coming back.