IQ Sample Questions Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 IQ Sample Questions flashcards as text
In GA4, which acquisition dimension describes how a user first arrived at your site across their lifetime?
Answer: First user source/medium
First user source/medium attributes the channel that originally acquired the user.
Which GA4 attribution model gives credit to the last click before conversion, excluding direct traffic when possible?
Answer: Paid and organic last click
GA4's last-click model credits the final click, typically ignoring direct visits when other touchpoints exist.
What is the purpose of the 'Data retention' setting in GA4 Admin?
Answer: Controls how long user-level and event data is stored for explorations
Data retention determines how long user and event data remains available for custom analysis.
Which GA4 feature automatically tracks interactions like scrolls, outbound clicks, and site search?
Answer: Enhanced measurement
Enhanced measurement automatically collects events such as scrolls, outbound clicks, and site searches.
In GA4, what is a 'data stream'?
Answer: A source of data from a website or app feeding into a property
A data stream is the flow of data from a website or app into a GA4 property.
Which GA4 metric divides total revenue by the number of users to estimate value per user?
Answer: ARPU (average revenue per user)
ARPU is total revenue divided by the number of users.
What does the GA4 'Realtime' card 'Users by First user source' help you verify?
Answer: That marketing campaigns are driving live traffic correctly
It lets you confirm in real time that campaign tagging is bringing in users as expected.