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Individual Qualification Questions Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Individual Qualification Questions flashcards as text

  1. In GA4, what are the two primary categories of dimensions and metrics organized around?

    Answer: Events and parameters

    GA4's data model is built entirely on events and their associated parameters.

  2. What is the maximum number of views you can have in a standard Universal Analytics property?

    Answer: 25

    Standard Universal Analytics properties allow up to 25 views.

  3. Which type of filter would you use to include only traffic from a specific subdirectory?

    Answer: A custom include filter on Request URI

    An include filter on the Request URI field restricts a view to a specific subdirectory.

  4. What does GA4's 'engaged session' require?

    Answer: Lasting 10+ seconds, having a conversion, or 2+ page views

    An engaged session lasts 10+ seconds, fires a conversion, or has at least 2 screen/page views.

  5. Which metric represents the average number of pages viewed during a session?

    Answer: Pages/Session

    Pages/Session is the average number of pages viewed per session, including repeats.

  6. What is the main benefit of linking Google Ads to Analytics?

    Answer: See post-click behavior and import conversions between platforms

    Linking lets you analyze on-site behavior of ad visitors and share conversion data both ways.

  7. Which Analytics feature flags significant events on report timelines for context?

    Answer: Annotations

    Annotations let you mark dates with notes explaining traffic changes.