Individual Qualification Exam Sheet Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification Exam Sheet flashcards as text
Which free GA4 integration allows you to export raw event data for advanced SQL analysis?
Answer: BigQuery export
GA4 offers a free BigQuery export, letting you query raw event-level data with SQL.
Which tool is commonly used to build custom visual dashboards directly from GA4 data at no cost?
Answer: Looker Studio
Looker Studio (formerly Data Studio) connects natively to GA4 for free custom dashboards.
What is the primary purpose of linking Google Search Console to GA4?
Answer: View organic search queries and landing page performance
The Search Console link brings organic search query and landing page data into GA4 reports.
In GA4, what does a data stream represent?
Answer: A source of data from a website or app sending events to a property
A data stream is a flow of data from a web or app source feeding events into a GA4 property.
Which feature lets you collect data from a server environment rather than directly from the client browser?
Answer: Measurement Protocol / server-side tagging
The Measurement Protocol and server-side tagging allow sending events to GA4 from a server.
What is the recommended GA4 hierarchy structure for an organization managing multiple properties?
Answer: Account > Property > Data stream
GA4 uses an Account > Property > Data stream hierarchy, with no 'View' level as in Universal Analytics.
Which GA4 user permission level allows editing of settings but NOT managing user access?
Answer: Editor
The Editor role can manage settings but cannot manage users, which requires the Administrator role.