Individual Qualification Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Individual Qualification flashcards as text
Which GA4 dimension identifies the marketing channel that brought a user to your site, such as Organic Search or Paid Social?
Answer: Default channel grouping
Default channel grouping classifies traffic into channels like Organic Search, Direct, and Paid Social.
What is the purpose of UTM parameters in Google Analytics?
Answer: To track the source, medium, and campaign of inbound links
UTM parameters tag URLs so Analytics can attribute traffic to specific sources, mediums, and campaigns.
In GA4, which feature lets you define a specific subset of users or events for analysis, such as 'users from mobile devices'?
Answer: Segment
Segments isolate a subset of your data, like mobile users, for focused analysis in Explorations.
Which GA4 reporting area provides flexible, customizable analysis using techniques like funnels and path exploration?
Answer: Explore (Explorations)
The Explore section offers advanced, customizable analysis techniques such as funnel and path explorations.
What does the GA4 attribution model determine?
Answer: How credit for conversions is assigned across touchpoints
Attribution models decide how conversion credit is distributed among the marketing touchpoints in a user's journey.
In GA4, what is a 'conversion' (key event)?
Answer: An event you mark as especially important to your business
A conversion, now called a key event, is an event you designate as valuable, such as a purchase or sign-up.
Which GA4 report shows user activity as it happens within the last 30 minutes?
Answer: Realtime report
The Realtime report displays activity occurring on your site or app within the past 30 minutes.