Google Analytics GA4 Data Streams and Configuration Flashcards
6 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Analytics GA4 Data Streams and Configuration flashcards as text
What is a data stream in Google Analytics 4?
Answer: A flow of data from a website or app into a GA4 property
A data stream is the source of data flowing into your GA4 property, such as a website, iOS app, or Android app.
How many data streams can you add to a single GA4 property?
Answer: Up to 50
A GA4 property supports up to 50 data streams, allowing you to track multiple platforms under one property.
Which tag is used to implement GA4 on a website?
Answer: Google Tag (gtag.js) or Google Tag Manager
GA4 is implemented using the Google Tag (gtag.js) directly or through Google Tag Manager.
What does the 'measurement ID' in a GA4 web data stream look like?
Answer: G-XXXXXXXXXX
GA4 measurement IDs begin with 'G-' followed by alphanumeric characters, distinguishing them from Universal Analytics IDs.
Which of the following is automatically collected by GA4 without additional configuration?
Answer: Page views and scrolls (via enhanced measurement)
With enhanced measurement enabled, GA4 automatically collects page views, scrolls, outbound clicks, and other interactions.
What is the purpose of the 'Data Retention' setting in GA4?
Answer: Controls how long raw event data is kept for exploration reports
The Data Retention setting controls how long user-level and event-level data is stored and available in Explorations.