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Google Analytics GA4 Data Streams and Configuration Flashcards

6 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Google Analytics GA4 Data Streams and Configuration flashcards as text

  1. Where do you configure enhanced measurement settings in GA4?

    Answer: Admin > Property > Data Streams > Web stream details

    Enhanced measurement is configured within the web data stream details page found under Admin > Data Streams.

  2. What is a 'custom parameter' in GA4?

    Answer: Additional metadata sent with an event to provide more context

    Custom parameters are extra key-value pairs sent alongside GA4 events to capture additional context beyond standard fields.

  3. What must you do before custom event parameters appear in GA4 standard reports?

    Answer: Create a custom definition (custom dimension or metric)

    Custom parameters must be registered as custom dimensions or metrics under Admin > Custom Definitions to be available in standard reports.

  4. Which GA4 feature allows you to exclude internal traffic from your reports?

    Answer: Data filters using IP address

    GA4 data filters let you exclude internal traffic by defining IP address ranges under Admin > Data Streams > Configure Tag Settings.

  5. In GA4, what is the default session timeout duration?

    Answer: 30 minutes

    By default, a GA4 session expires after 30 minutes of inactivity, though this can be adjusted in Admin settings.

  6. What is the 'Google Signals' feature in GA4 used for?

    Answer: Enabling cross-device reporting using Google account data

    Google Signals enables cross-device tracking by associating sessions from signed-in Google users across multiple devices.