Google Analytics GA4 Audiences and Remarketing Flashcards
6 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Analytics GA4 Audiences and Remarketing flashcards as text
What is an audience in Google Analytics 4?
Answer: A group of users defined by conditions that can be used for reporting and remarketing
An audience in GA4 is a defined group of users based on behaviors or attributes, usable for reporting, remarketing, and analysis.
Where do you create and manage audiences in GA4?
Answer: Admin > Property > Audiences
Audiences are created and managed under Admin > Property > Audiences in the GA4 interface.
What is the maximum membership duration for an audience in GA4?
Answer: 540 days
The maximum audience membership duration in GA4 is 540 days, after which users are removed if they no longer meet the criteria.
Which of the following can be used as a condition when building a GA4 audience?
Answer: Events, parameters, user properties, and demographics
GA4 audience conditions can include events, event parameters, user properties, demographics, and predictive metrics.
What happens to users in an audience when they no longer meet the audience conditions?
Answer: They are removed based on the membership duration setting
Users who no longer meet audience conditions are removed after their membership duration expires unless you set a lifetime membership.
Which GA4 audience type uses machine learning to predict user behavior?
Answer: Predictive audiences
Predictive audiences use GA4's machine learning models to identify users likely to purchase or churn within 7 days.