Google Analytics GA4 Audiences and Remarketing Flashcards
6 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Google Analytics GA4 Audiences and Remarketing flashcards as text
Which GA4 feature allows you to compare how different user groups behave within the same report?
Answer: Comparisons (formerly known as segments in reports)
Comparisons in GA4 standard reports let you filter report data by audience or condition to compare behavior side by side.
What must be true about your GA4 data before predictive audiences become available?
Answer: Your property must meet minimum thresholds for positive and negative examples over 28 days
Predictive audiences require at least 1,000 users with positive signals (e.g., purchases) and 1,000 without over a 28-day period.
When you publish a new audience in GA4, when does it start collecting users?
Answer: It collects only new users going forward from the creation date
GA4 audiences collect users going forward from the moment they are created and published; they do not backfill historical data.
What is the purpose of 'audience triggers' in GA4?
Answer: They fire a conversion event when a user joins the audience
Audience triggers let you log a GA4 event (which can be marked as a conversion) when a user becomes a member of that audience.
Which of the following is a valid use of GA4 audiences shared to Google Ads?
Answer: Targeting or excluding those users in Display, Search, and YouTube campaigns
GA4 audiences shared to Google Ads can be used to target or exclude users in campaigns across Display, Search, YouTube, and other Google Ads channels.
In GA4, what does 'user-scoped' mean when applied to a custom dimension?
Answer: The dimension value persists and is associated with the user across all their sessions
User-scoped custom dimensions persist across sessions and are tied to the user profile, making them ideal for storing attributes like membership tier.