GA4 Reporting and Attribution Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Reporting and Attribution flashcards as text
Which GA4 dimension would you use to attribute conversions to the very last campaign before purchase?
Answer: Session campaign
Session campaign reflects the campaign active in the converting session, closest to purchase.
In a Free form exploration, what visualization shows metric intensity using color shading?
Answer: Heat map / table with cell coloring
A free form table can apply cell coloring to highlight metric intensity like a heat map.
What is the default conversion (key event) counting method in GA4 as of recent updates?
Answer: Every event
GA4 now counts every key event occurrence as a conversion by default.
Which report would show you the assisted conversions contributed by each channel?
Answer: Conversion paths report
The Conversion paths report reveals early and assisting touchpoints across channels.
In GA4, what does the 'engaged session' threshold require by default?
Answer: At least 10 seconds, a conversion, or 2+ pageviews
An engaged session lasts 10+ seconds, has a key event, or includes two or more screen/page views.
Which attribution model in GA4 gives 40% credit to first and last touch and splits the rest?
Answer: Position-based
Position-based assigns 40% to first and 40% to last, with 20% spread among middle touchpoints.
What GA4 feature lets you apply a temporary filter to an Exploration without changing the data source?
Answer: Segments
Segments let you isolate subsets of data within an Exploration on the fly.