GA4 Reporting and Attribution Flashcards
7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 GA4 Reporting and Attribution flashcards as text
Which GA4 Exploration technique is best for comparing how segments of users overlap?
Answer: Segment overlap
Segment overlap visualizes how multiple user segments intersect.
In GA4, what scope does the 'Session default channel group' dimension use?
Answer: Session scope
Session default channel group is a session-scoped dimension.
Which metric represents the average length of all sessions in GA4?
Answer: Average session duration
Average session duration measures the mean total time of sessions.
What happens to data-driven attribution if a conversion event has too little data?
Answer: GA4 falls back to last-click for that event
GA4 reverts to a rules-based last-click model when there is insufficient data.
Which GA4 report helps identify which landing pages users enter on?
Answer: Landing page report
The Landing page report shows the first page of each session.
In GA4 attribution, which channel is excluded by default from receiving conversion credit?
Answer: Direct
Direct traffic only receives credit if no other channel is present in the path.
What does a cohort exploration in GA4 primarily measure over time?
Answer: User retention and behavior of a group sharing a start point
Cohort exploration tracks groups that share an acquisition date and their behavior over time.