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Certification Exam Flashcards

7 cards from real Google Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Certification Exam flashcards as text

  1. Which GA4 export integration provides raw, unsampled event data for SQL analysis at no additional GA cost?

    Answer: BigQuery

    GA4 offers a free BigQuery export of raw event-level data for advanced querying.

  2. What is the purpose of a GA4 'data stream'?

    Answer: To collect data from a web or app source

    A data stream is the source (web, iOS, or Android) that feeds data into a GA4 property.

  3. In GA4, which user property can be used to deduplicate the same person across multiple devices?

    Answer: User-ID

    User-ID lets you assign a persistent identifier so the same user is recognized across devices.

  4. Which GA4 enhanced measurement event automatically tracks clicks that lead to an external domain?

    Answer: outbound click (click)

    Enhanced measurement automatically captures outbound clicks as 'click' events with outbound=true.

  5. What is the maximum number of audiences you can create in a standard GA4 property?

    Answer: 100

    Standard GA4 properties allow up to 100 audiences.

  6. Which GA4 report shows where your users are physically located by city and country?

    Answer: Demographics/Geography report

    The demographic details and geography reports display user location by country, region, and city.

  7. In GA4, what does the 'first_visit' event indicate?

    Answer: A new user's first session

    The automatically collected first_visit event marks a user's very first visit to the site or app.