GMC Strategic Planning & Analysis 2

Question 1

Which framework helps growth teams evaluate market opportunities by examining Political, Economic, Social, Technological, Environmental, and Legal factors?

Accepted Answer

PESTEL Analysis

Answer

PESTEL Analysis examines six macro-environmental factors that can impact a company's strategic growth opportunities.

Question 2

A growth team is deciding which market segments to prioritize. The TAM/SAM/SOM framework helps them determine what?

Accepted Answer

Total addressable, serviceable addressable, and serviceable obtainable market sizes

Answer

TAM/SAM/SOM breaks down market sizing into total potential, realistically reachable, and actually capturable segments.

Question 3

When a growth strategy focuses on increasing revenue from existing customers rather than acquiring new ones, this is called:

Accepted Answer

Expansion revenue growth

Answer

Expansion revenue growth (upsell, cross-sell, seat expansion) focuses on monetizing the existing customer base more deeply.

Question 4

In the AARRR growth metrics framework, which stage focuses on users returning to the product after their initial visit?

Accepted Answer

Retention

Answer

Retention measures whether users continue engaging with the product over time after their initial experience.

Question 5

A company's growth strategy shows high market share in a slow-growth market. According to the BCG Matrix, this product is classified as a:

Accepted Answer

Cash Cow

Answer

Cash Cows have high market share in low-growth markets, generating steady profits with minimal investment.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Strategic Planning & Analysis 2