GMC Risk Assessment & Mitigation 2

Question 1

A growth team wants to run 10 simultaneous A/B tests on their homepage. What is the primary risk of this approach?

Accepted Answer

Interaction effects between tests contaminating results

Answer

Running multiple simultaneous tests risks interaction effects where one test's variant influences another's outcome, leading to unreliable data.

Question 2

Which metric best indicates that a new growth channel is becoming over-reliant in your acquisition mix?

Accepted Answer

A single channel contributing over 50% of new users

Answer

When a single channel exceeds 50% of new user acquisition, the business faces concentration risk if that channel's performance deteriorates.

Question 3

A SaaS company plans to triple its paid ad spend next quarter. What risk assessment step should come FIRST?

Accepted Answer

Audit current unit economics to confirm positive LTV:CAC ratio

Answer

Scaling spend before validating unit economics risks amplifying losses; confirming a healthy LTV:CAC ratio ensures the scaled spend is profitable.

Question 4

What does 'novelty effect' risk mean in the context of growth experiments?

Accepted Answer

Early positive results are inflated because users respond to newness, not actual value

Answer

The novelty effect causes users to engage more with changes simply because they are new, making early experiment results misleadingly positive.

Question 5

A growth marketer launches a viral referral program that goes unexpectedly mainstream. Which risk is MOST immediately critical to address?

Accepted Answer

Referral fraud and incentive abuse at scale

Answer

Viral referral programs that scale rapidly are highly vulnerable to fraud and incentive abuse, which can drain budget and distort acquisition metrics instantly.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Risk Assessment & Mitigation 2