GMC Regulatory Compliance 5

Question 1

A marketer collects email addresses via a lead generation form. Under CAN-SPAM, which statement about the 'From' field is correct?

Accepted Answer

It must accurately identify the person or business that initiated the message

Answer

CAN-SPAM prohibits deceptive header information, requiring the 'From' field to accurately identify the sender who initiated the commercial email.

Question 2

What is 'purpose limitation' under GDPR, and how does it affect growth marketing re-targeting campaigns?

Accepted Answer

Data collected for one purpose cannot be used for an incompatible purpose without a new legal basis

Answer

GDPR Article 5(1)(b) requires that data be collected for specified, explicit purposes and not further processed in incompatible ways, which affects how remarketing audiences can be built.

Question 3

Under GDPR, a Data Protection Impact Assessment (DPIA) is mandatory when processing:

Accepted Answer

Processing likely to result in high risk to individuals' rights and freedoms, such as large-scale profiling

Answer

GDPR Article 35 requires a DPIA prior to processing that is likely to result in high risk, particularly for systematic profiling, large-scale sensitive data, or systematic public monitoring.

Question 4

An influencer receives a free product from a brand and posts about it without disclosure. Under the FTC, who bears primary responsibility?

Accepted Answer

Both the brand and the influencer can be held liable

Answer

The FTC holds both brands and influencers responsible for ensuring material connections are properly disclosed — brands must educate and monitor influencers they work with.

Question 5

A Canadian-targeted email marketing campaign must comply with which law that requires express or implied consent before sending commercial messages?

Accepted Answer

CASL

Answer

Canada's Anti-Spam Legislation (CASL) requires express or implied consent before sending Commercial Electronic Messages (CEMs) to Canadian recipients.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Regulatory Compliance 5