GMC Regulatory Compliance 4

Question 1

Under GDPR, what is the maximum fine for a Tier 2 (most serious) violation?

Accepted Answer

€20 million or 4% of global annual turnover

Answer

GDPR Article 83(5) sets Tier 2 fines at up to €20 million or 4% of the undertaking's total worldwide annual turnover, whichever is higher.

Question 2

What does a Data Processing Agreement (DPA) under GDPR primarily establish between a controller and processor?

Accepted Answer

The processor's obligations, security measures, and instructions for handling personal data on behalf of the controller

Answer

GDPR Article 28 requires a written DPA that defines the processor's subject matter, duration, nature, purpose, type of data, and obligations including confidentiality and security.

Question 3

A US-based e-commerce marketer wants to transfer EU customer data to a US analytics vendor. Which mechanism is currently valid for this transfer under GDPR?

Accepted Answer

EU-US Data Privacy Framework (DPF)

Answer

The EU-US Data Privacy Framework (DPF), adopted in July 2023, is the current valid mechanism for transferring personal data from the EU to certified US organizations.

Question 4

Which of the following is NOT a lawful basis for processing personal data under GDPR Article 6?

Accepted Answer

Business profitability

Answer

GDPR's six lawful bases are consent, contract, legal obligation, vital interests, public task, and legitimate interests — business profitability alone is not a recognized basis.

Question 5

A growth team wants to A/B test email subject lines by sending 50,000 variations to EU subscribers. What GDPR consideration is most important?

Accepted Answer

Subscribers must have consented to marketing emails, and A/B testing falls within that consent's scope

Answer

As long as the original consent covers marketing communications, A/B testing subject lines is a processing activity within that lawful basis — no additional consent per variant is needed.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Regulatory Compliance 4