GMC Regulatory Compliance 3

Question 1

A SaaS company collects data on children under 13 for its educational app marketed in the US. Which law mandates verifiable parental consent before collection?

Accepted Answer

COPPA

Answer

The Children's Online Privacy Protection Act (COPPA) requires verifiable parental consent before collecting personal information from children under 13.

Question 2

A marketer uses lookalike audiences built from hashed email lists on a social platform. Which compliance consideration is most critical under GDPR?

Accepted Answer

Ensuring the email list was obtained with consent covering this purpose

Answer

Under GDPR, the original lawful basis and purpose of data collection must extend to subsequent uses like lookalike modeling, requiring compatible purpose or fresh consent.

Question 3

What is 'consent withdrawal' under GDPR, and what must follow it?

Accepted Answer

The data subject's right to revoke consent at any time, after which processing must stop

Answer

GDPR Article 7(3) grants data subjects the right to withdraw consent at any time, and controllers must cease processing based on that consent without delay.

Question 4

Under the TCPA, which type of calls is exempt from the prior express written consent requirement?

Accepted Answer

Non-commercial informational calls to landlines with established business relationships

Answer

Non-commercial informational or transactional calls to landlines where an established business relationship exists may be exempt from TCPA's stricter consent rules.

Question 5

A brand publishes a sponsored Instagram post through an influencer. The FTC requires the influencer to:

Accepted Answer

Clearly and conspicuously disclose the material connection in a way consumers will notice

Answer

FTC Endorsement Guides require that material connections (payment, free products, etc.) be disclosed clearly and conspicuously so that ordinary consumers notice and understand the disclosure.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Regulatory Compliance 3