GMC Regulatory Compliance 2

Question 1

Under the CCPA, what is the maximum civil penalty a business can face per intentional violation?

Accepted Answer

$7,500

Answer

The CCPA allows the California Attorney General to impose civil penalties of up to $7,500 per intentional violation.

Question 2

A marketer wants to send promotional SMS messages to customers in the US. Which law primarily governs this activity?

Accepted Answer

TCPA

Answer

The Telephone Consumer Protection Act (TCPA) regulates commercial text messages and requires prior express written consent for marketing SMS.

Question 3

Which of the following best describes a 'legitimate interest' as a legal basis under GDPR?

Accepted Answer

Processing necessary for the controller's genuine interests that are not overridden by data subject rights

Answer

Under GDPR Article 6(1)(f), legitimate interest requires a balancing test to ensure the controller's interests are not overridden by the data subject's fundamental rights.

Question 4

A growth marketer runs retargeting ads using pixel data. Under GDPR, pixel tracking on a website typically requires:

Accepted Answer

Prior informed consent from EU visitors before the pixel fires

Answer

Cookies and tracking pixels that process personal data of EU residents require prior informed consent under GDPR and the ePrivacy Directive.

Question 5

What does the term 'data minimization' require under GDPR?

Accepted Answer

Collecting only data that is adequate, relevant, and limited to what is necessary for the purpose

Answer

GDPR Article 5(1)(c) mandates that personal data must be adequate, relevant, and limited to what is necessary in relation to the stated processing purpose.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Regulatory Compliance 2