GMC Email Marketing & Automation 3

Question 1

What is 'email list decay' and why is it a concern for growth marketers?

Accepted Answer

The gradual decline in list quality as subscribers change addresses, disengage, or opt out

Answer

Email lists naturally decay at roughly 20-25% per year as people change jobs, abandon addresses, or lose interest, reducing list effectiveness and sender reputation over time.

Question 2

What is the purpose of a re-engagement campaign in email marketing?

Accepted Answer

To win back subscribers who have not opened or clicked emails over a defined period

Answer

Re-engagement campaigns target dormant subscribers with compelling offers or value propositions to re-activate them before they are removed from the list.

Question 3

How does email personalization beyond a first name (e.g., product recommendations based on past purchases) typically affect campaign performance?

Accepted Answer

It increases revenue and engagement by delivering more relevant content tailored to individual behavior

Answer

Advanced personalization using behavioral data consistently outperforms generic campaigns because recipients receive offers and content aligned with their demonstrated preferences.

Question 4

What is a double opt-in process in email marketing?

Accepted Answer

A two-step sign-up where subscribers confirm their email address by clicking a link in a confirmation email

Answer

Double opt-in adds a confirmation step after initial sign-up, verifying the address is valid and that the subscriber actively wants to receive emails, improving list quality.

Question 5

Which KPI is most directly used to evaluate the revenue impact of an email marketing program?

Accepted Answer

Revenue per email (RPE)

Answer

Revenue per email (RPE) divides total revenue attributed to a campaign by the number of emails delivered, directly connecting email activity to business outcomes.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Email Marketing & Automation 3