GMC Data & Analytics 2

Question 1

Which metric best measures the percentage of users who complete a desired action after clicking an ad?

Accepted Answer

Conversion rate

Answer

Conversion rate measures the percentage of users who complete a desired action (e.g., purchase, sign-up) after clicking an ad.

Question 2

In cohort analysis, what does a cohort typically represent?

Accepted Answer

A segment of users grouped by a shared characteristic at a specific time

Answer

A cohort is a group of users who share a common characteristic or experience within a defined time period, such as all users who signed up in January.

Question 3

What does a high customer churn rate indicate for a subscription business?

Accepted Answer

Many customers are canceling their subscriptions

Answer

A high churn rate means a large percentage of subscribers are canceling, which negatively impacts revenue and lifetime value.

Question 4

Which statistical concept describes the likelihood that an A/B test result occurred by chance?

Accepted Answer

P-value

Answer

The p-value indicates the probability that the observed difference between variants occurred by random chance; a low p-value (e.g., <0.05) suggests statistical significance.

Question 5

A marketer notices their email open rate is high but click-to-open rate (CTOR) is low. What does this suggest?

Accepted Answer

The email content or CTA is not compelling enough

Answer

High open rate with low CTOR means subscribers open the email but the body content or call-to-action fails to drive clicks.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC Data & Analytics 2