GMC Customer Acquisition 3

Question 1

What is the primary purpose of a landing page in a customer acquisition funnel?

Accepted Answer

Converting ad traffic into leads or sign-ups

Answer

A landing page is purpose-built to convert incoming traffic by matching the ad message and presenting a single clear call to action.

Question 2

Which attribution model gives 100% credit for a conversion to the first touchpoint a customer interacted with?

Accepted Answer

First-touch attribution

Answer

First-touch attribution assigns all conversion credit to the initial channel or ad that introduced the customer to the brand.

Question 3

A startup is testing acquisition channels with a limited budget. What framework should guide channel prioritization?

Accepted Answer

Bullseye Framework (narrowing to highest-potential channels)

Answer

The Bullseye Framework helps startups systematically brainstorm, rank, and test acquisition channels to find the highest-potential ones efficiently.

Question 4

What is 'dark social' in the context of customer acquisition tracking?

Accepted Answer

Social shares via private channels like messaging apps that are hard to attribute

Answer

Dark social refers to traffic from private sharing (e.g., WhatsApp, email) that appears as direct traffic, making attribution difficult.

Question 5

Which of the following best describes 'product-led growth' (PLG) as an acquisition strategy?

Accepted Answer

The product itself drives acquisition through free trials, freemium, or viral features

Answer

In PLG, the product is the primary acquisition and conversion driver, often through freemium models or built-in virality.

(GMC) Growth Marketing Certification Practice Test