GMC Customer Acquisition 2

Question 1

Which metric best measures the efficiency of a paid acquisition channel by comparing spend to new customers gained?

Accepted Answer

Cost Per Acquisition (CPA)

Answer

CPA divides total channel spend by the number of new customers acquired, directly measuring acquisition efficiency.

Question 2

A growth marketer wants to acquire high-intent users who are actively searching for a solution. Which channel is best suited?

Accepted Answer

Search engine marketing (SEM)

Answer

SEM targets users actively querying relevant keywords, indicating high purchase intent at that moment.

Question 3

What does a 'lookalike audience' allow a marketer to do on paid social platforms?

Accepted Answer

Find new users who resemble your best existing customers

Answer

Lookalike audiences use the platform's algorithm to find new prospects who share traits with your seed audience of existing customers.

Question 4

Which acquisition strategy relies on existing customers bringing in new ones through incentives?

Accepted Answer

Referral programs

Answer

Referral programs incentivize current customers to recommend the product, turning them into an acquisition channel.

Question 5

In a CAC payback period calculation, what does a shorter payback period indicate?

Accepted Answer

Faster recovery of acquisition costs from customer revenue

Answer

A shorter CAC payback period means the business recoups its acquisition investment sooner, improving cash flow and scalability.

(GMC) Growth Marketing Certification Practice Test