GMC Conversion Optimization 3 — Questions and Answers
Question 1: Which type of testing changes multiple page elements simultaneously to find the best-performing combination?
- Multivariate testing (Correct answer)
- A/B testing
- Split URL testing
- Bandit testing
Correct answer: Multivariate testing
Multivariate testing tests multiple variables at once to identify the winning combination of elements.
Question 2: A user adds items to their cart but doesn't complete purchase. Which email sequence is most effective for recovering this user?
- Cart abandonment email series (Correct answer)
- Welcome email sequence
- Re-engagement drip
- Post-purchase upsell flow
Correct answer: Cart abandonment email series
A cart abandonment email series targets users who showed purchase intent but didn't convert.
Question 3: The 'fold' in web design refers to:
- The visible area of a page before scrolling (Correct answer)
- The footer section of a landing page
- The navigation menu area
- The area between headlines and body copy
Correct answer: The visible area of a page before scrolling
Above the fold is the visible content area before a user scrolls, and it receives the most attention.
Question 4: Which CRO approach involves showing one version of a page to 100% of traffic while comparing performance against a historical baseline?
- Before/after test (time-based comparison) (Correct answer)
- A/B test
- A/A test
- Holdout test
Correct answer: Before/after test (time-based comparison)
A before/after test compares conversion rates across time periods, though it's less reliable than concurrent A/B tests.
Question 5: What is 'cognitive load' in the context of landing page optimization?
- The mental effort required for a user to process and understand a page (Correct answer)
- The server load caused by page rendering
- The number of design elements on a page
- The time spent on a page before converting
Correct answer: The mental effort required for a user to process and understand a page
Cognitive load refers to how much mental effort visitors must exert to understand and navigate a page.
Question 6: A CRO team uses heatmaps and finds most users never scroll past 40% of the page. What should they prioritize?
- Moving key CTAs and value propositions above the 40% scroll depth (Correct answer)
- Adding more content below the fold to encourage scrolling
- Reducing page load time
- Running an A/B test on the headline
Correct answer: Moving key CTAs and value propositions above the 40% scroll depth
If most users don't scroll past 40%, critical conversion elements should be repositioned within that visible zone.
Question 7: Which persuasion principle involves showing a small commitment first to increase the likelihood of a larger commitment later?
- Foot-in-the-door technique (Correct answer)
- Reciprocity
- Social proof
- Scarcity
Correct answer: Foot-in-the-door technique
The foot-in-the-door technique leverages commitment and consistency bias — small yeses lead to bigger yeses.
GMC Conversion Optimization 3
Which type of testing changes multiple page elements simultaneously to find the best-performing combination?