Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Strategic Planning & Analysis Flashcards

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  1. Which competitive analysis framework examines Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry?

    Answer: Porter's Five Forces

    Porter's Five Forces analyzes the competitive dynamics and structural attractiveness of an industry through five distinct pressure points.

  2. A growth team wants to allocate budget across multiple channels. Which planning model suggests distributing spend to maximize marginal return across all channels simultaneously?

    Answer: Marketing Mix Modeling (MMM) with marginal ROI optimization

    Marketing Mix Modeling estimates the marginal return of each channel, enabling teams to allocate budget to the point where returns equalize across channels.

  3. In the context of growth strategy, what is 'channel-market fit'?

    Answer: The alignment between a marketing channel's audience and the target customer segment

    Channel-market fit exists when a distribution channel's user base and dynamics align well with a product's target customer profile.

  4. What is the strategic purpose of running a 'pre-mortem' analysis before launching a growth initiative?

    Answer: To proactively identify ways the initiative could fail before it launches

    A pre-mortem imagines the initiative has already failed and works backward to identify what went wrong, surfacing risks before they occur.

  5. A company's Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio is 1.5:1. What does this signal strategically?

    Answer: The unit economics are marginally viable and need improvement before scaling

    An LTV:CAC ratio of 1.5:1 is below the commonly cited 3:1 benchmark, indicating thin unit economics that should be improved before heavy scaling.

  6. Which growth strategy involves partnering with complementary products to reach new users through each other's existing customer bases?

    Answer: Integration-led or partnership growth

    Integration-led growth leverages partnerships with complementary tools to expose each company's product to the other's established user base.

  7. When creating a growth roadmap, why is it important to separate 'bets' (high-uncertainty, high-impact) from 'optimizations' (low-uncertainty, incremental)?

    Answer: They require different resource allocation, timelines, and success measurement approaches

    Bets and optimizations differ in risk profile, expected timeline to results, and how success is measured, requiring distinct planning and resourcing approaches.