Strategic Planning & Analysis Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Strategic Planning & Analysis flashcards as text
What does 'product-market fit' mean in the context of growth strategy?
Answer: The product satisfies strong market demand and retains users naturally
Product-market fit exists when a product meets a strong market need, evidenced by organic growth, low churn, and high user satisfaction.
Which analytical approach involves testing a stripped-down version of a product to validate assumptions before full investment?
Answer: Minimum Viable Product (MVP) testing
An MVP allows teams to test core value propositions with minimal resources before committing to full product development.
In growth strategy, 'North Star Metric' refers to:
Answer: The KPI that best captures the core value delivered to customers
The North Star Metric is the single metric that best captures the core value a product delivers and predicts long-term growth.
A growth team notices their 30-day retention curve has flattened at 25% after an initial steep drop. This pattern indicates:
Answer: A loyal core user base exists and retention optimization should focus on improving early activation
A flattening retention curve indicates a sustainable core audience; improving early-stage activation can raise the floor and increase that retained percentage.
Which planning method involves working backward from a desired business outcome to identify the growth initiatives needed to achieve it?
Answer: Reverse-engineering from goals (top-down planning)
Top-down goal-setting starts with the desired outcome and works backward to identify the specific experiments and channels needed.
Growth teams use 'ICE scoring' to prioritize experiments. What do the letters stand for?
Answer: Impact, Confidence, Ease
ICE scoring rates each experiment idea by its expected Impact, the team's Confidence in that estimate, and how Easy it is to implement.
What is the primary risk of optimizing exclusively for top-of-funnel acquisition metrics without analyzing downstream retention data?
Answer: High acquisition volume may mask poor product fit and inflate CAC without sustainable growth
Without retention analysis, teams may scale acquisition of users who churn quickly, resulting in wasted spend and misleading growth numbers.