Strategic Planning & Analysis Flashcards

Which framework helps growth teams evaluate market opportunities by examining Political, Economic, Social, Technological, Environmental, and Legal factors?

Answer: PESTEL Analysis

PESTEL Analysis examines six macro-environmental factors that can impact a company's strategic growth opportunities.

A growth team is deciding which market segments to prioritize. The TAM/SAM/SOM framework helps them determine what?

Answer: Total addressable, serviceable addressable, and serviceable obtainable market sizes

TAM/SAM/SOM breaks down market sizing into total potential, realistically reachable, and actually capturable segments.

When a growth strategy focuses on increasing revenue from existing customers rather than acquiring new ones, this is called:

Answer: Expansion revenue growth

Expansion revenue growth (upsell, cross-sell, seat expansion) focuses on monetizing the existing customer base more deeply.

In the AARRR growth metrics framework, which stage focuses on users returning to the product after their initial visit?

Answer: Retention

Retention measures whether users continue engaging with the product over time after their initial experience.

A company's growth strategy shows high market share in a slow-growth market. According to the BCG Matrix, this product is classified as a:

Answer: Cash Cow

Cash Cows have high market share in low-growth markets, generating steady profits with minimal investment.

Which metric best measures the efficiency of a growth team's paid acquisition efforts over time?

Answer: Customer Acquisition Cost (CAC) payback period

CAC payback period measures how many months it takes to recoup the cost of acquiring a customer through their generated revenue.

A growth marketer uses cohort analysis primarily to:

Answer: Compare behavior of user groups acquired at different times

Cohort analysis groups users by acquisition date or shared characteristic to track how their behavior evolves over time.