Risk Assessment & Mitigation Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Assessment & Mitigation flashcards as text
A growth marketer uses only last-click attribution to evaluate channel risk. What blind spot does this create?
Answer: It undervalues channels that assist conversions but rarely close them, making those channels appear higher risk than they are
Last-click attribution assigns all credit to the final touchpoint, making upper-funnel channels look ineffective and creating misleading risk assessments of the channel mix.
What is 'sample ratio mismatch' (SRM) and why is it a risk in A/B testing?
Answer: When traffic split ratios between variants don't match the intended allocation, indicating a technical flaw that invalidates results
SRM occurs when the actual traffic split differs from the intended split, indicating an instrumentation bug that makes experiment results unreliable.
Which approach best mitigates the risk of 'local maxima' in conversion rate optimization?
Answer: Periodically running bold redesign experiments to explore entirely different design spaces
Iterative small tests can get stuck at local maxima; bold redesign experiments break out of those patterns and explore fundamentally different solution spaces.
A B2B SaaS company is heavily reliant on a single enterprise customer for 35% of revenue. How does this affect growth risk assessment?
Answer: It creates extreme revenue concentration risk where losing one customer devastates financial performance
Revenue concentration in a single customer is a critical risk; if that customer churns, 35% of revenue disappears, which directly affects the viability of growth spend.
What is 'regression to the mean' and how does it create risk in growth experiment interpretation?
Answer: Users who perform well in one period tend to perform poorly in the next, making experiments look successful when they aren't
Regression to the mean means unusually high or low performance naturally moves back toward average, and misinterpreting this as experiment impact leads to false attribution of success.
When building a risk register for a growth marketing roadmap, which element is MOST important to include alongside each identified risk?
Answer: A specific mitigation plan and assigned owner for each risk
A risk register is only actionable when each risk has a specific mitigation plan and a named owner responsible for executing it.
A growth team notices their CAC has increased 60% over six months while conversion rates hold steady. What risk does this most likely indicate?
Answer: Market saturation or increased competition driving up acquisition costs
Steady conversion rates with rising CAC typically indicate external competitive pressure or market saturation is increasing the cost to reach convertible audiences.