Risk Assessment & Mitigation Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Assessment & Mitigation flashcards as text
A growth team ships a feature to 100% of users without a staged rollout. What risk does this create that a phased rollout would prevent?
Answer: Inability to isolate and quickly remediate a bug before all users are impacted
Full instant rollouts mean a critical bug affects every user simultaneously, whereas phased rollouts allow teams to catch and fix issues at small scale.
Which of the following is an example of a leading indicator used in early risk detection for growth campaigns?
Answer: Click-through rate in the first 48 hours of a campaign
Early CTR in the first 48 hours is a leading indicator that predicts campaign performance before significant budget is spent.
What is 'survivorship bias' risk in growth marketing case studies?
Answer: Overweighting successful tactics while ignoring the many failures using the same approach
Survivorship bias causes marketers to replicate tactics from visible successes while ignoring all the companies that tried the same approach and failed.
A company's primary acquisition channel is organic search. An algorithm update drops their rankings by 40%. What risk management principle does this illustrate a failure of?
Answer: Channel diversification and single-point-of-failure avoidance
Over-reliance on a single channel like organic search creates a single point of failure; diversification would have buffered the impact of the algorithm update.
What is the primary purpose of a 'kill switch' in growth experimentation infrastructure?
Answer: To instantly revert a feature or campaign to the control state if harm is detected
A kill switch allows teams to immediately roll back a damaging change to all users without requiring a new deployment, minimizing exposure time.
Which framework is specifically designed to help growth teams categorize risks by likelihood and potential impact?
Answer: Risk matrix (probability vs. severity grid)
A risk matrix plots risks on a grid of probability versus severity, helping teams prioritize which risks to address first.
A paid social campaign is generating high click volume but users are churning within 24 hours. What type of risk does this signal?
Answer: Audience-product fit mismatch causing poor retention
Rapid post-click churn signals that the audience being acquired doesn't find value in the product, indicating an audience-product fit mismatch.