Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Retention Strategies Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Retention Strategies flashcards as text

  1. A D2C brand has a 60-day average repurchase cycle. When should automated replenishment reminders be sent?

    Answer: On day 55-58, calibrated to each customer's observed purchase cadence

    Sending reminders just before the expected repurchase window, timed to individual cadence, maximizes relevance and conversion while minimizing annoyance.

  2. What is 'social proof' and how does it support retention?

    Answer: Evidence that others value the product, reinforcing users' decision to stay

    Social proof (reviews, case studies, community size) validates users' choice to continue using a product by showing others find it valuable.

  3. Which metric directly measures the stickiness of a product?

    Answer: DAU/MAU ratio

    The DAU/MAU ratio measures what proportion of monthly users return daily, directly indicating how habit-forming or 'sticky' the product is.

  4. A loyalty program gives points that expire in 30 days. What psychological principle does this leverage for retention?

    Answer: Loss aversion and urgency

    Expiring points create urgency by triggering loss aversion—users are more motivated by avoiding losing points than by earning new ones.

  5. What is 'product-led growth' (PLG) and why does it improve retention?

    Answer: A model where the product itself drives acquisition, retention, and expansion through user experience

    In PLG, the product delivers immediate value that naturally retains users and drives organic expansion, reducing reliance on sales and marketing interventions.

  6. A customer success manager reviews an account showing: declining feature usage, no logins in 14 days, and an unresolved support ticket. What stage is this account in?

    Answer: High churn risk requiring immediate intervention

    Multiple negative signals (usage decline, inactivity, unresolved issue) combined indicate high churn probability and require urgent customer success outreach.

  7. Which approach best reduces churn caused by users not understanding advanced product features?

    Answer: In-app contextual tooltips and guided walkthroughs triggered by usage patterns

    Contextual, in-app guidance delivered at the moment of need is far more effective than passive documentation or mass emails for driving feature adoption.