Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Retention Strategies Flashcards

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  1. What does a 'cohort retention curve' reveal that aggregate retention metrics do not?

    Answer: How retention evolves over time for users who started in the same period

    Cohort curves show retention trajectories for specific groups over time, exposing whether product changes improved or harmed retention for different cohorts.

  2. In the context of retention, what is a 'habit loop'?

    Answer: A cue-routine-reward cycle that makes product use automatic and recurring

    Nir Eyal's Hook Model and Duhigg's habit loop both describe how cues trigger routines that deliver rewards, building automatic product usage behaviors.

  3. Which of the following is an example of a 'soft' churn prevention tactic?

    Answer: Offering a personalized pause option instead of cancellation

    A pause option reduces churn without forcing a commitment, addressing temporary user needs while keeping the relationship intact.

  4. What is the key difference between Net Revenue Retention (NRR) and Gross Revenue Retention (GRR)?

    Answer: NRR includes expansion revenue from existing customers; GRR only measures retained revenue excluding expansions

    NRR captures both retained and expanded revenue from existing customers, so it can exceed 100%, while GRR caps at 100% since it excludes expansions.

  5. A growth marketer wants to identify leading indicators of churn before it happens. Which approach is most effective?

    Answer: Analyze behavioral patterns of previously churned users to find predictive signals

    Mining historical churn data for behavioral patterns (e.g., login frequency drops, feature disuse) creates predictive models that flag at-risk users proactively.

  6. Which onboarding strategy is most effective for products with complex feature sets?

    Answer: Use progressive disclosure to introduce features as users reach relevant milestones

    Progressive disclosure presents features contextually as users grow, preventing overwhelm while ensuring relevant capabilities are discovered at the right time.

  7. What is the 'magic moment' in product retention strategy?

    Answer: The specific product experience that causes a user to recognize its core value

    The magic moment is the 'aha' experience when users first deeply understand why the product is valuable, dramatically increasing the likelihood of retention.