Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Project Management Fundamentals Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Project Management Fundamentals flashcards as text

  1. In agile project management for growth marketing, what is the purpose of a retrospective meeting?

    Answer: To review and improve team processes at the end of each sprint

    A retrospective focuses on continuous improvement by discussing what went well, what didn't, and how to improve next sprint.

  2. A growth team is running multiple simultaneous campaigns. Which project management tool best helps visualize task assignments and capacity across team members?

    Answer: Resource histogram

    A resource histogram shows resource allocation over time, making it easy to spot over-allocation or underutilization.

  3. What is a 'project baseline' in the context of growth marketing project management?

    Answer: The approved version of scope, schedule, and cost against which progress is measured

    A project baseline is the approved plan (scope, schedule, cost) used as the reference point to measure and control project performance.

  4. Which conflict resolution strategy involves finding a solution that partially satisfies all parties and is commonly used in cross-functional growth teams?

    Answer: Compromising

    Compromising means each party gives up something to reach a mutually acceptable solution, making it practical for cross-functional teams.

  5. A growth marketing project has a Cost Performance Index (CPI) of 0.85. What does this indicate?

    Answer: The project is delivering $0.85 of value for every $1.00 spent

    CPI = Earned Value / Actual Cost; a CPI below 1.0 means the project is over budget (getting less than $1 of value per $1 spent).

  6. Which document formally authorizes a growth marketing project and gives the project manager authority to apply resources?

    Answer: Project Charter

    The Project Charter is the document that officially authorizes the project and grants the project manager authority to assign resources.

  7. In Kanban-style project management for growth marketing, what is the purpose of setting Work-In-Progress (WIP) limits?

    Answer: To prevent bottlenecks by capping tasks at each workflow stage

    WIP limits prevent overloading workflow stages, expose bottlenecks, and improve overall team flow and throughput.