Project Management Fundamentals Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Project Management Fundamentals flashcards as text
A growth marketing project is behind schedule. Which approach best describes the 'crashing' technique to recover lost time?
Answer: Add resources to critical path activities to speed them up
Crashing involves adding more resources (people, budget) to critical path tasks to shorten their duration.
Which stakeholder analysis tool maps stakeholders by their level of power versus their level of interest in a project?
Answer: Power/Interest grid
The Power/Interest grid categorizes stakeholders into four quadrants to determine appropriate engagement strategies.
In growth marketing project management, what does 'scope creep' refer to?
Answer: Uncontrolled expansion of project scope without proper change management
Scope creep occurs when new features or requirements are added without going through formal change control processes.
What is the primary purpose of a project kickoff meeting in a growth marketing campaign?
Answer: To align all team members on goals, roles, and expectations before work begins
A kickoff meeting ensures all stakeholders share a common understanding of project objectives, timelines, and responsibilities.
When estimating task duration using the PERT formula, what is the weighted average if optimistic=4 days, most likely=7 days, and pessimistic=16 days?
Answer: 8 days
PERT formula: (Optimistic + 4×Most Likely + Pessimistic) / 6 = (4 + 28 + 16) / 6 = 48 / 6 = 8 days.
A digital marketing manager receives three change requests mid-sprint. What should they do first?
Answer: Evaluate each request through a formal change control process
Change requests should be evaluated through a formal change control process to assess impact on scope, schedule, and budget before approval.
Which metric is used to measure whether a project is delivering value relative to the work completed, also known as schedule efficiency?
Answer: Schedule Performance Index (SPI)
SPI = Earned Value / Planned Value; a value above 1.0 means the project is ahead of schedule.