Email Marketing & Automation Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Email Marketing & Automation flashcards as text
What is the key difference between a transactional email and a marketing email?
Answer: Transactional emails are triggered by a specific user action and contain information the user expects, while marketing emails promote products or content
Transactional emails (order confirmations, password resets) are event-triggered service messages, whereas marketing emails are promotional communications sent to drive engagement or sales.
What is 'list hygiene' in the context of email marketing?
Answer: Regularly removing invalid, unengaged, or bounced email addresses from a list
List hygiene involves periodically cleaning a subscriber list of hard bounces, spam complainers, and chronically unengaged contacts to protect sender reputation and improve metrics.
What is the primary goal of a welcome email sequence for new subscribers?
Answer: To set expectations, deliver promised value, and begin building a relationship with new contacts
Welcome sequences introduce the brand, deliver on any sign-up incentive, and establish a positive first impression that increases long-term engagement.
Which email metric measures the percentage of recipients who clicked a link inside the email?
Answer: Click-through rate (CTR)
Click-through rate (CTR) is calculated as (unique clicks ÷ delivered emails) × 100 and indicates how compelling the email's content and calls to action are.
What is 'email domain warm-up' and why is it important?
Answer: Gradually increasing email sending volume from a new domain to build sender reputation with ISPs
Warming up a domain by starting with low send volumes and incrementally increasing them allows ISPs to establish a positive sender reputation, reducing spam filtering.
Under GDPR, what is required before sending marketing emails to individuals in the EU?
Answer: Freely given, specific, informed, and unambiguous consent from the individual
GDPR requires that consent be freely given, specific to the processing purpose, informed, and demonstrated by a clear affirmative action — pre-checked boxes do not qualify.
What is behavioral email automation?
Answer: Emails triggered by specific actions or inactions a user takes, such as viewing a product or abandoning a form
Behavioral automation uses real-time user signals — such as page views, clicks, or purchase history — to trigger personalized emails at the most relevant moment.