Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Customer Acquisition Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Customer Acquisition flashcards as text

  1. When running a paid acquisition campaign, what does 'ad frequency' refer to, and why does it matter?

    Answer: How many times the same person sees your ad; too high causes ad fatigue

    Ad frequency measures average impressions per unique user; excessive frequency leads to diminishing returns and banner blindness.

  2. Which acquisition channel typically yields the highest conversion rate due to the strong relationship between referrer and prospect?

    Answer: Word-of-mouth and referrals

    Referrals from trusted contacts carry implicit endorsement, significantly increasing prospect trust and conversion likelihood.

  3. What is 'churn-adjusted CAC' and why is it more informative than standard CAC?

    Answer: CAC recalculated to account for early customer drop-off, giving a truer acquisition cost per retained customer

    Churn-adjusted CAC factors out customers who leave quickly, revealing the true cost of acquiring customers who generate lasting value.

  4. A growth team wants to test whether a free trial converts better than a freemium model. What is the correct test design?

    Answer: A/B test new sign-ups by randomly assigning them to free trial vs. freemium and track conversion to paid

    A proper A/B test randomly splits new sign-ups between the two models so that only the model variable differs, enabling causal comparison.

  5. In email acquisition, what does a 'double opt-in' process accomplish?

    Answer: Requires new subscribers to confirm their email, improving list quality and deliverability

    Double opt-in confirms subscriber intent via a confirmation email, reducing fake addresses and improving list hygiene and deliverability.

  6. Which growth lever involves optimizing the onboarding experience to ensure newly acquired users reach their 'aha moment' quickly?

    Answer: Activation optimization

    Activation optimization focuses on guiding new users to the key value moment that makes them likely to continue using the product and convert.

  7. A marketer running Google Search ads wants to improve Quality Score. Which factor has the greatest direct impact?

    Answer: Ad relevance and expected click-through rate

    Quality Score is primarily driven by expected CTR, ad relevance to the keyword, and landing page experience — with expected CTR carrying heavy weight.