Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Customer Acquisition Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Customer Acquisition flashcards as text

  1. What is the primary purpose of a landing page in a customer acquisition funnel?

    Answer: Converting ad traffic into leads or sign-ups

    A landing page is purpose-built to convert incoming traffic by matching the ad message and presenting a single clear call to action.

  2. Which attribution model gives 100% credit for a conversion to the first touchpoint a customer interacted with?

    Answer: First-touch attribution

    First-touch attribution assigns all conversion credit to the initial channel or ad that introduced the customer to the brand.

  3. A startup is testing acquisition channels with a limited budget. What framework should guide channel prioritization?

    Answer: Bullseye Framework (narrowing to highest-potential channels)

    The Bullseye Framework helps startups systematically brainstorm, rank, and test acquisition channels to find the highest-potential ones efficiently.

  4. What is 'dark social' in the context of customer acquisition tracking?

    Answer: Social shares via private channels like messaging apps that are hard to attribute

    Dark social refers to traffic from private sharing (e.g., WhatsApp, email) that appears as direct traffic, making attribution difficult.

  5. Which of the following best describes 'product-led growth' (PLG) as an acquisition strategy?

    Answer: The product itself drives acquisition through free trials, freemium, or viral features

    In PLG, the product is the primary acquisition and conversion driver, often through freemium models or built-in virality.

  6. A marketer sees a high CTR on ads but very low conversion on the landing page. What is the most likely problem?

    Answer: There is a message mismatch between the ad and the landing page

    A high CTR but low conversion suggests the ad promise doesn't match the landing page experience, breaking the user's expectations.

  7. What is the role of a 'lead magnet' in inbound customer acquisition?

    Answer: A free, valuable resource offered in exchange for a prospect's contact information

    A lead magnet (e.g., ebook, checklist, webinar) provides immediate value to prospects in exchange for their email, initiating the acquisition funnel.