Practice Test Geeks(GMC) Growth Marketing Certification Practice Test
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Conversion Optimization Flashcards

7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Conversion Optimization flashcards as text

  1. An e-commerce site runs an A/B test for 7 days and sees a 40% lift with 90% confidence. What is the recommended next step?

    Answer: Continue the test to reach 95% confidence and sufficient sample size

    90% confidence is below the standard 95% threshold, and 7 days may not capture a full weekly traffic cycle.

  2. Which tool would you use to watch recordings of actual user sessions to identify friction points on a page?

    Answer: Session recording software (e.g., Hotjar, FullStory)

    Session recording tools capture real user interactions, revealing exactly where users hesitate or drop off.

  3. What is the 'jobs-to-be-done' (JTBD) framework used for in CRO?

    Answer: Understanding the underlying motivation behind why users seek a product or service

    JTBD focuses on the functional, emotional, and social goals ('jobs') that drive users to seek solutions.

  4. A landing page headline reads 'Our Software Has 200+ Features.' Which rewrite better applies CRO principles?

    Answer: 'Close Deals 3x Faster — Without the Learning Curve'

    Benefit-focused headlines that quantify outcomes (3x faster) outperform feature-count or generic superlative headlines.

  5. What does 'novelty effect' mean in the context of A/B testing?

    Answer: An initial spike in performance for a new variant that fades over time as users adjust

    The novelty effect causes a new variant to initially outperform due to user curiosity, not actual superiority.

  6. Which of the following is a leading indicator that a CRO change is working, before conversion data is statistically significant?

    Answer: Improved micro-conversion rates (e.g., scroll depth, video plays, form focus)

    Micro-conversions like deeper scroll engagement and form interaction signal rising user intent before macro-conversions confirm it.

  7. A PPC campaign sends traffic to the homepage instead of a dedicated landing page. What is the most likely CRO problem?

    Answer: Poor message match and high friction from irrelevant content

    Homepages serve many audiences, creating message mismatch and distraction for paid traffic with a specific intent.