Conversion Optimization Flashcards
7 cards from real GMC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Conversion Optimization flashcards as text
A SaaS company's landing page has a 2% conversion rate. After adding social proof (customer logos and testimonials), it rises to 3.5%. What is the relative lift?
Answer: 75%
Relative lift = (new rate - old rate) / old rate = (3.5 - 2) / 2 = 0.75 = 75%.
Which heuristic framework evaluates a landing page across Motivation, Value Proposition, Incentive, Friction, and Anxiety?
Answer: MECLABS Conversion Heuristic
The MECLABS Conversion Heuristic (C = 4m + 3v + 2(i-f) - 2a) maps exactly those five elements.
On a checkout page, which element most directly reduces 'anxiety' according to CRO best practices?
Answer: Security badges and SSL indicators
Security badges and SSL indicators directly address visitor anxiety about payment safety.
A form currently has 10 fields and converts at 1.8%. After reducing to 5 fields, conversion rises to 3.2%. What CRO principle does this illustrate?
Answer: Reducing friction increases conversion
Fewer form fields reduce cognitive and effort friction, making it easier for users to complete the action.
Which metric measures the percentage of single-page sessions where users leave without interacting?
Answer: Bounce rate
Bounce rate tracks sessions where the user viewed only one page and left without any interaction.
When running an A/B test, what does it mean if your p-value is 0.03 with a significance threshold of 0.05?
Answer: The result is statistically significant
A p-value of 0.03 is below the 0.05 threshold, meaning the result is statistically significant.
A company uses dynamic text replacement to show 'Save 20% on running shoes' to users who searched 'running shoes deals.' This is an example of:
Answer: Message match optimization
Dynamic text replacement creates message match between the ad copy and the landing page headline.