GMC GMC Paid Media & Performance Advertising 2

Question 1

Which paid media channel is typically most effective for B2B growth marketers targeting professional decision-makers in the US?

Accepted Answer

LinkedIn Ads

Answer

LinkedIn Ads offer professional targeting by job title, company size, and industry, making it most effective for reaching B2B decision-makers.

Question 2

What is 'remarketing' in digital paid advertising?

Accepted Answer

Showing ads to users who previously visited your website or engaged with your brand

Answer

Remarketing targets users who already interacted with your brand, re-engaging warm audiences who are more likely to convert.

Question 3

A growth marketer sees a high CTR but low conversion rate on a paid search campaign. What is the most likely cause?

Accepted Answer

There is a disconnect between ad messaging and the landing page experience

Answer

High CTR with low conversion signals that users click expecting something the landing page doesn't deliver, creating a message mismatch.

Question 4

In Google Ads, what is the difference between 'broad match' and 'exact match' keyword targeting?

Accepted Answer

Broad match shows ads for related and similar queries; exact match shows ads only for that specific keyword or close variants

Answer

Broad match triggers ads on related searches for wider reach, while exact match restricts ads to the specific keyword and close variants for precise targeting.

Question 5

What is 'attribution modeling' in paid media analytics?

Accepted Answer

A framework for assigning credit to touchpoints in a customer's path to conversion

Answer

Attribution modeling determines how conversion credit is distributed across the multiple touchpoints a customer interacts with before converting.

(GMC) Growth Marketing Certification Practice Test

(GMC) Growth Marketing Certification Practice Test

GMC GMC Paid Media & Performance Advertising 2