FREE PPC Question and Answers

Question 1

Where your ad shows on the page in Google Paid Search depends on two factors: how much you pay and _________.

Accepted Answer

Your quality score

Answer

How often your ad is clicked

Answer

How often you run the ad

Answer

Your company’s revenue

Question 2

What effects do low-quality landing pages have on an ad group?

Accepted Answer

The keywords in the ad group will have a lower Quality Score

Answer

The entire campaign will be paused

Answer

The keywords in the ad group will be paused

Answer

The ads in the ad group will be disapproved due to low Quality Score

Question 3

The majority of mobile searches ________________________, which distinguishes them from searches conducted on a home laptop.

Accepted Answer

Have local intent

Answer

Return zero results

Answer

Are completed via voice (as opposed to typed)

Answer

All of the Above

Question 4

The Quality Score for your keyword is calculated by Google using all of the above factors, with the exception of _________.

Accepted Answer

Cost-Per-Click (CPC) Bid

Answer

Historical Keyword Performance

Answer

Relevance Of Your Ad Text

Answer

Click through Rate (CTR)

Question 5

What one of the following best sums up a fundamental Paid Search account setup?

Accepted Answer

The account is made up of Campaigns that are made up of AdGroups that are made up of Keywords.

Answer

The account is made up of Ad Groups, Keywords, and Campaigns, each of which contains one or more Ads.

Answer

The keywords in the account are broken down into Campaigns and AdGroups.

Answer

The account is made up of AdGroups, which include Campaigns and Keywords.