FREE Packaging & Labeling Question and Answers
A name, term, design, symbol, or combination of these that designates a company, organization, or its goods is known as a ________.
Explanation:
A brand is any characteristic that distinguishes a seller's goods or services from those of other vendors, such as a name, word, design, symbol, or another attribute.
This is an agreement between a firm (the licensee) and a brand owner who has copyrighted their brand to use each other's brands, brand marks, or trade names in exchange for payments (royalty).
Explanation:
The licensing or renting of intangible assets is referred to as brand licensing. A license agreement must be a part of the licensing arrangement for a brand, and it authorizes another party to advertise a service or good.
Technology is used in this kind of packaging to keep food fresher for longer without refrigeration.
Explanation:
Thermal sterilization also includes aseptic packing. Commercially sterilized food is put within a sterilized package, which is then sealed in an aseptic atmosphere. Fruit juices, tomato paste, and F&V slices can all be preserved using this method.
This is a product's information tag, wrapper, seal, or imprinted message.
Explanation:
The label, a multipurpose informational component of the packaging and the product, is defined as "a piece of paper or other substance that gives you information about the object it is attached to."
This brand mark has human features or traits.
Explanation:
Trade characters are personalized depictions of any object, animal, person, or cartoon that are used to advertise a good or service.
This kind of packaging emphasizes social and political reasons in addition to the product.
Explanation:
Brands do not need to invent the wheel when it comes to creating packaging that indicates support for a cause. Designers should utilize hues and images that have a well-established connection to the cause, such as pink for breast cancer awareness or red, white, and blue for veterans.
This is a product's actual packaging or container.
Explanation:
The package is a product's actual container or wrapper. It is crucial to the planning and marketing of products. Just the package's development, design, and production cost 10% of the sale price. Companies occasionally alter their packaging to freshen up their look and tap into new markets.