NAB Level 1 — Questions and Answers
Question 1: What was the cost of a Google click in April vs Facebook and Yahoo clicks in February?
- 1 : 3.00
- 1 : 1.29
- 1 : 1.11 (Correct answer)
- 1 : 0.90
Correct answer: 1 : 1.11
To determine this ratio, you would first identify the cost of a Google click in April from the provided data. Next, find the individual costs of Facebook and Yahoo clicks in February and sum them. Finally, calculate the ratio of the Google April cost to the combined Facebook and Yahoo February costs, simplifying it to the lowest terms to arrive at 1:1.11.
Question 2: If the cost of a Facebook click continued to fall at the same rate as in April and May, how much will a click cost in July?
- 8.58 cents (Correct answer)
- 2.43 cents
- 5.28 cents
- 6.25 cents
Correct answer: 8.58 cents
To project the cost in July, first calculate the monthly rate of decrease in Facebook click cost between April and May using the provided data. Apply this same rate of decrease to the May cost to find the estimated cost for June. Then, apply the rate again to the June cost to determine the projected cost for July, which is 8.58 cents.
Question 3: An advertiser pays 90 pence for Google clicks on one day in February, assuming an FX rate of 1.60 cents to 1 pence. How many clicks did he receive?
- 8 (Correct answer)
- 10
- 5
- 15
Correct answer: 8
First, convert the 90 pence payment into cents using the given exchange rate of 1.60 cents per pence, which equals 144 cents. Then, locate the cost of a single Google click in February from the provided data. Divide the total amount in cents (144) by the cost per Google click in February to determine the number of clicks received, which is 8.
Question 4: What was the percentage rise in the cost of a Yahoo click from February to May?
- 50%
- 25%
- 35%
- 33% (Correct answer)
Correct answer: 33%
To calculate the percentage rise, you need to identify the cost of a Yahoo click in February and its cost in May from the provided data. Subtract the February cost from the May cost to find the absolute increase. Divide this increase by the original February cost and multiply by 100 to express it as a percentage, resulting in a 33% rise.
Question 5: What was the worth of oil produced in February, according to February's oil prices?
- $1,230,000
- $1,183,000
- $1,170,000 (Correct answer)
- $1,230,000
Correct answer: $1,170,000
To find the worth of oil produced in February, you would refer to the provided data for that month. Identify the total volume of oil produced in February and the average oil price per unit for February. Multiply these two figures together to calculate the total monetary value of the oil produced, which is $1,170,000.
Question 6: What is the value of oil produced in July if monthly output drops by 22%?
- $1,151,280 (Correct answer)
- $1,081,080
- $1,070,000
- $1,089,000
Correct answer: $1,151,280
First, determine the total value of oil produced in July from the provided data. Next, calculate 22% of this July production value to find the amount of the drop. Subtract this calculated drop from the original July production value to arrive at the new, reduced value of oil produced, which is $1,151,280.
Question 7: What percentage difference in the value of oil produced between April and May?
- -38.33%
- -15.42% (Correct answer)
- -20.35%
- -4.65%
Correct answer: -15.42%
To calculate the percentage difference, first determine the total value of oil produced in April and May from the provided data (production volume multiplied by price for each month). Then, calculate the difference between the May value and the April value, divide this difference by the April value, and multiply by 100. A negative result indicates a percentage decrease, which is -15.42%.
Question 8: What was the average oil price in March, June, and July?
- $110.00
- $68.25
- $80.33 (Correct answer)
- $80.77
Correct answer: $80.33
To find the average oil price, you would locate the specific oil prices for March, June, and July from the provided data. Sum these three monthly prices together. Then, divide the total sum by three to calculate the average price across these three months, which is $80.33.
Question 9: What was the average number of jobless in London, Cardiff, and Glasgow in 2019?
- 4,667
- 5,557
- 8,955
- 3,205
The correct answer for this question is missing. To calculate the average number of jobless individuals, you would need to find the specific unemployment figures for London, Cardiff, and Glasgow for the year 2019 from the provided data. Sum these three figures and then divide the total by three to determine the average number of jobless across these cities.
Question 10: If Blackpool employs 50,000 people in 2025, what is the employment-to-unemployment ratio?
- 25:1
- 9:21
- 10:1 (Correct answer)
- 14:7
Correct answer: 10:1
To determine the employment-to-unemployment ratio, you first need the unemployment figure for Blackpool in 2025 from the provided data. Given that Blackpool employs 50,000 people, subtract the number of unemployed from this total to find the number of employed individuals. Then, form a ratio of employed to unemployed and simplify it to its lowest terms, which is 10:1.
Question 11: Assuming that online sales climbed at the same pace as they did in years 3 and 4, how many units were sold in year 5?
- 55,000
- 26,000
- 64,000 (Correct answer)
- 30,000
Correct answer: 64,000
To predict sales in year 5, first analyze the provided data to determine the growth rate of online sales between year 3 and year 4. Once this consistent growth rate (either an absolute increase or a percentage increase) is established, apply the same rate to the online sales figure of year 4. This calculation will project the sales for year 5, resulting in 64,000 units.
What was the cost of a Google click in April vs Facebook and Yahoo clicks in February?