FREE Introduction To E-Commerce Marketing Question and Answers

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What kind of business model does it use when it provides its users with material or services and levies a fee for access to part or all of those services?

Correct! Wrong!

Explanation:
Customers pay for recurrent deliveries of goods or services under an eCommerce subscription model. Since the birth of the printing press, when readers would subscribe to periodicals and books that were released in installments, subscription models have become commonplace.

What was the PPC model's innovator, Google's advertising platform?

Correct! Wrong!

Explanation:
Google built the internet advertising network known as Google Ads (formerly known as Google AdWords), where businesses may bid to have their videos, service or product listings, or brief commercials displayed to website visitors. It has the ability to insert advertisements on videos, non-search websites, mobile apps, and the results pages of search engines like Google Search (the Google Search Network).

What is the compensation a business receives for facilitating or carrying out a transaction?

Correct! Wrong!

Explanation:
If you use a third-party payment gateway to accept payments from your consumers, transaction fees are fixed costs that store owners must pay on each of their transactions. This fee is intended to pay for Shopify, an e-commerce platform, to integrate with outside payment processors.

What is the name for the brief web page that loads with an advertisement when some websites are accessed?

Correct! Wrong!

Explanation:
Pop-up advertisements and pop-up windows are both types of online advertising on the Internet. An abrupt appearance ("pop-up") of a graphical user interface (GUI) display area, often a small window, in the foreground of the visual interface is referred to as a pop-up.

What is the well-known online payment service that eBay owns?

Correct! Wrong!

Explanation:
In 2002, PayPal raised money with an IPO. Later that year, it was acquired by eBay and was given a $1.5 billion valuation. 2015 saw eBay spin out PayPal to its stockholders, restoring PayPal's independence.

What is the procedure for promoting an online store's brand and product selections in order to increase sales?

Correct! Wrong!

Explanation:
Ecommerce marketing is the process of increasing public knowledge of and support for a company that offers its goods or services online. To draw customers and expedite online transactions, ecommerce marketers might make use of social media, digital content, search engines, and email campaigns.

What does PPC in e-commerce marketing stand for?

Correct! Wrong!

Explanation:
Pay-per-click, or PPC, is a form of online advertising in which the advertiser is charged a fee each time one of their adverts is clicked. In essence, you are paying for targeted online traffic (or landing page or app). When PPC is implemented properly, the cost is negligible because each click is worth more than you are charged. For instance, if you pay $3 for a click and the click generates a $300 transaction, you have profited handsomely.

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